Ethical and administrative profiles in distinguished companies as compared to business profiles at La Salle University

Abstract

The purpose of this article is to demonstrate how this current research found elements of businessethics and management profiles in four Bogota companies, as predicted by university developmentprofiles. From the company point of view, the research tried to assess if four Bogota companiesdemanded of their business administration professionals, performance profiles and developmentvalues that work in a business environment. Current changes in the technological, social, economicand political environment demand that the business graduate to prepare himself according tothese trends. With regards to the University, it needs to focus on forming students to meet agraduate profile in line with the necessities of decision-making in extremely competitive environments.