Abstract
The objective sought in the present work is to show the changes in competitive and productivestrategies which are the main issues that f irms have to deal with ; within more integrated andcompetitive world wide markets. This is the ground of capital as a universal expression ofpower and not just economic but politic domination, establishing new relations among Nations,regions or groups of individuals, as well as defining winning and losing agents; whose strategiesare directly related to each original condition. For responding market dynamics.