Abstract
This article is part of an ongoing research on productive diversification in Peru, as a response to the possibility of modifying the productive matrix of a country characterized as primary-exporter. The mentioned diversification implies being able to compete in the global market with products that do not have much added value, and which contribute to strengthening the basket of exportable products. Competing implies having knowledge of the initial context of the country and its background, in order to participate in a place where participants look for opportunities offered by buyers and the oversights of other participants. Competing in the context of the country is a macro action that implies that all local agents form a value chain to strengthen their participation.