Abstract
The world is becoming increasingly globalized, and all its changes directly affect the regions and their people. It is therefore necessary to diagnose and evaluate decision-making in the business world, in order to analyze its effect in the environment where it will be applied as such, we start from the existing relationship between corporate social responsibility, sustainable local development and social entrepreneurship within the territorial scope. Human beings are embedded in a reality in which the new rules of the game predominate these rules are defined by a few transnational companies and, in one way or another, they participate in the production of most of the goods and services consumed on a daily basis. Accordingly, a behavior that goes beyond the politically and legislatively correct is required, a behavior that encourages the endogenous development of the territories, delving into the necessary promotion of innovation as a variable of long-term sustainability.