Coffee entrepreneurship among migrants of the Huasteca region in central Mexico

Abstract

This article aimed to establish the axes and coordinates of meaning in the case of three informants: a street vendor, an administrative employee, and one in more of a tenant position, all immersed in the commercialization of coffee, the main economic activity in the Huasteca region of central Mexico. An exploratory, crosssectional, and qualitative study was carried out, with a “snowball” selection of three local residents. The results show that the meanings constructed by these three informants revolve around a cycle of decline in regional production, but with a prospective view of entrepreneurship and innovation regarding ecotourism as a central activity based on the appointment of magic towns. The study identifies research lines concerning social representations, as well as the historical figurative essence of migration and entrepreneurship, seeking to establish scenarios of regional cooperation.