Resumen
Este estudio tiene como objetivo analizar el estado actual del arte sobre los factores de competitividad de las pequeñas y medianas empresas hoteleras, aplicando una revisión literaria sistemática e internacional con foco en Europa. Este estudio optó por una revisión sistemática involucrando el análisis de documentos, artículos, disertaciones y trabajos académicos internacionales que presentaron resultados de investigación teórica y empírica. La investigación se realizó de enero a mayo de 2021 utilizando bases de datos en línea y motores de búsqueda. Los estudios seleccionados se centran en las finanzas, la innovación y el marketing como los principales factores generadores de competitividad en las pymes hoteleras. La mayoría se han publicado en países europeos desde 2014. Algunas características coinciden con diversos contextos geográficos, como la importancia de la rentabilidad y la financiación, el uso de la información financiera, la innovación de productos y procesos, el posicionamiento en el mercado, el conocimiento de la competencia y la satisfacción del cliente. También se analizan algunas implicaciones para Europa.Referencias
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Palabras clave
competitividad
innovación
Finanzas
marketing