Resumen
Se realizó un estudio empírico-exploratorio sobre las características de las emprendedoras y su efecto en el volumen de ventas en el Municipio de Villamaría, Caldas. El estudio propone el uso de técnicas cualitativas y cuantitativas para recopilar información sobre las variables explicativas. Los resultados del estudio muestran que tener más de cinco empleados, operar en el mercado local, regional y nacional, usar más de dos redes sociales y tener un plan de acción genera un efecto positivo y significativo en el volumen de ventas de las emprendedoras. Sin embargo, otras variables como la diversificación, la competencia y si asume riesgos no resultan significativas. Además, el análisis clúster ha permitido identificar características propias del perfil de las empresarias del municipio de Villamaría, Caldas, agrupándolas en tres clases en función del volumen de ventas, el número de empleados, el nivel de educación y el lugar de operación.Referencias
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Palabras clave
modelos de regresión
mercado de trabajo