Resumen
El propósito de este artículo fue analizar los factores determinantes del impacto financiero de la pandemia sobre las mipymes de Colombia, mediante un análisis de indicadores financieros de facturación, rentabilidad y liquidez de 1498 mipymes de este país, en diferentes regiones y sectores económicos. Para ello se utilizó la metodología de ecuaciones estructurales, a partir de información del Observatorio Iberoamericano de la Mipyme 2020-2021. El estudio presenta evidencia a favor de que factores tales como el cambio de condiciones comerciales de los clientes, la innovación organizativa y la posición competitiva de las empresas explican el impacto financiero de la pandemia generada por el Covid-19 sobre las mipymes en Colombia que lograron sobrevivir a esta coyuntura, al no ser relevantes la afectación de las condiciones comerciales de los proveedores y de financiación, y la innovación en productos y procesos.Referencias
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Palabras clave
finanzas
innovación
posición competitiva