The general direction

Abstract

For a long time, there has been the worry to approach the topic of the general management in organization, and it has been approached. This article intends to make an approach to the current concept of the general direction taking into account the implications for the leader of the organization when talking about value added for the stakeholders as the main responsibility, through the corporate governance with social responsibility, thinking asthe owner. So it must conceive the business model, it demands to figure out the company based on its own conception which involves the thinking, conception,formulation and strategic process, that gives theright orientation to the tasks to be done, such as motivating, inspiring, executing and educating, and executing and controlling, based on their resources and their capacities.